"Utterly useful...its own cultural Rorschach."
- The New York Times
"A coffee-table book of the most practival sort."
Publishers Weekly


Samantha Ettus is a bestselling author, media personality and speaker. She is the founder of the Working Moms Lifestyle, a media platform that provides inspiration and solutions for working moms.

Samantha arrived in the working moms space via her work as a personal branding pioneer. After speaking with thousands of working moms, she realized that their personal branding needs touched on a need for lifestyle redesign. This led her to create the first lifestyle program designed to specifically address the needs of working moms.

Samantha hosts a weekly nationally syndicated call-in radio show for working moms and writes a blog for ForbesWoman. She is the bestselling author of The Experts’ Guide book series, which includes four how-to books published by Random House. She is currently working on her fifth book; focused on the working moms’ lifestyle. Previously, she penned a syndicated weekly column for Scripps Howard.

Samantha hosted 75 episodes of leading web talk show, Obsessed TV, which she created with internet celebrity, Gary Vaynerchuk. She is widely known for her interviewing skills and has interviewed a wide breadth of celebrities and luminaries including Mary J. Blige, Martha Beck, Bethenny Frankel and Al Roker. Samantha has made hundreds of national TV appearances including multiple stints on The TODAY Show, The Early Show and The O’Reilly Factor.

As a spokesperson, Samantha has been the face of campaigns for a range of brands from Target to Born Free.

Samantha holds a BA and a MBA, both from Harvard University. She lives in Los Angeles with her husband and three young children.